Real results from Content RevOps
See how we've helped B2B companies transform their content into revenue-generating systems.
Industry
Solutions
Ori Learning
Rebuilt inbound demand after a rebrand collapse
Following a major rebrand, Ori Learning lost 80% of organic traffic. We rebuilt their go-to-market system using Content RevOps — increasing inbound leads by 680% and organic traffic by 4,500% within 12 months.
radius.ac
From $150 CPL to a self-sustaining inbound engine
radius.ac relied heavily on paid acquisition at ~$150 CPL. We implemented a programmatic Content RevOps system that increased organic traffic by 600%, dropped CPL by 70%, and generated $15k in new monthly revenue within 3 months.
Behavior Advantage
From $600 conference leads to a predictable inbound engine
Behavior Advantage replaced high-cost conference-led growth with a Content RevOps system. Cost per lead dropped from $500-600 to $10, CAC fell from $2,500+ to $600, and organic traffic grew 10x within months.
Heliogen
RevOps-driven webinar strategy transformed outbound before acquisition
Heliogen's go-to-market relied on relationship-based sales with <1% reply rates. We built a webinar-centric content product and RevOps system — generating 2,000+ MQLs, 12%+ reply rates, and $2M+ projected pipeline, contributing to their 2025 acquisition.
GRC (Green Revolution Cooling)
Learning Centre drove $1M in attributable revenue
GRC struggled with conversion due to a skills gap in their ICP. We built a Learning Centre as a flagship content product, transforming technical expertise into a scalable demand engine with 2.3× conversion rates and $1M+ in attributable revenue.
King's College London
Content-led microsite drove £6M in attributable revenue
King's College London's £21k online master's programmes faced high CPCs and long decision cycles. We built a content-led microsite with UGC, interactive tools, and events — driving £6M in attributable revenue, representing ~20% of total online programme revenue.
Banking Crowded
Niche resource hub turns into #1 growth lever
Banking Crowded faced high CAC and low organic reach in a specialised fintech niche. We built an SEO- and AIO-backed Resource Hub that increased organic traffic by 340%, generated 1,500+ MQLs, and drove $3-4M in content-influenced pipeline.
Lucid
Flagship report transformed outbound and reactivated stalled pipeline
Lucid's outbound performance had plateaued despite a large SDR team. We introduced a flagship industry report as the centrepiece of a Content RevOps system — reply rates jumped to 14-18%, meeting bookings increased 65%, and $2-2.5M in content-influenced pipeline was generated.
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Aquanuity
Expert-led webinars accelerate long, relationship-driven sales cycles
Aquanuity operates in a niche infrastructure market with long sales cycles and founder-dependent growth. We introduced a webinar-led Content RevOps system — generating ~90% ICP fit, 14-18 demos per webinar, and $2.5M in influenced pipeline.
FacilityGrid
Content became a core pipeline channel with Content RevOps
FacilityGrid sells into a complex, relationship-driven market with high CAC and outbound-heavy growth. We implemented a full Content RevOps system with a flagship Resource Hub — now generating ~33% of total pipeline and 12-15 MQLs per day.
Westlab
Prospect education turned into inbound demand in life science
Westlab operated with high-CAC outbound and events in life science manufacturing. We rebuilt their GTM around Content RevOps — generating 241 inbound leads, $120k in influenced quotes, and achieving 869% ROI within 3 months.